How to Increase the Lifetime Value (LTV) of Your Game Users

What if you could increase the lifetime value of your game users without having to reinvent your games completely?

Would it help you boost your revenue? Reduce acquisition costs? Reinvest into improvements for your products?…. YES!

This may sound too good to be true, but the future of gaming monetization is here, in the form of rewarded gCommerce.

Given there are many misconceptions, about how this works Here is an outline of what you will need to know to utilize platforms like Scuti to increase the lifetime value of your customers.

Scuti Enhances the Lifetime Value of Your Users

Between gCommerce, in-Scuti advertising, and rewards, Scuti has been shown to generate an average revenue per paying user (ARPPU) of $14 without a game publisher ever having to relinquish existing revenues.

With Scuti, user retention increases because rewards excite players, and players return daily to claim their free rewards. On average, 17% of users return daily to collect rewards and convert them into in-app purchases.

Every purchase provide more rewards for the users, resulting in new revenue streams for game makers. These rewards fuel additional purchases. It creates a virtuous win-win cycle for player and creator.

It’s worth pointing out, too, that Scuti increases the value of low-frequency transactions. This means users are never pressured into a purchase and don’t feel like they’re constantly being sold to.

Scuti Doesn’t Conflict with Your Other Monetization Efforts

What if you integrate a new monetization strategy, only to discover it’s negatively affecting your other plans?

Properly understood, Scuti doesn’t distract from your other monetization efforts. It’s perfectly complementary.

This is the case because entertainment and consumer goods are two entirely different categories of spending.

Entertainment may include games, a night at the movies, Netflix, and the like. Meanwhile, a new pair of headphones or sneakers is more of an everyday essential (but an occasional purchase).

Because of this, monetization methods are never in conflict. They work together to boost the LTV of your customers. Once you implement Scuti it should take little time for to see results..

Scuti Builds Value in Game Partners

Scuti was built by gamers for gamers.  It is not a money grab from from games and users. Our platform, was built by game makers from Blizzard, Epic, Zynga, EA, and Microsoft Games. We have always maintained a player-first philosophy. Everything we do ultimately enhances the player experience and builds value in our partners.

This goes hand in hand with what was said earlier about your other monetization efforts. Scuti is not cannibalistic. It’s complimentary. It is designed to increase your users’ use, retention, and lifetime value. Ultimately, you always benefit from the value generated.

Conclusion

The gaming industry is constantly  changing, but it its monetization techniques have not changed in a very long time.  Most game makers are fixated on trying to squeeze more from doing the same. Driving revenue through ads alone is becoming increasingly complex, especially if you don’t have a massive audience..  Additionally, increased regulations on privacy is forcing platforms to restrict tracking capacities impacting attribution and CPMs.  For IAP-fueled games, it’s difficult to extract more from each player – and that’s only going to get more challenging as consumers continue to tighten their belts…gaming is not an essential spend. Distribution is changing rapidly and is going omnichannel thanks to cloud-based gaming. And that’s just the beginning…

If you want to remain relevant and profitable by increasing LTV, it has never been more critical for creators and developers to explore and implement new monetization models. Rewarded gCommerce will increase the lifetime value of your customers while playing a complementary role to your existing monetization efforts.

Isn’t it time you became a Scuti partner?